Where there was once a shortage, now producers have too much product, in part because of the lack of retail.
Mr Kovacevic blames the lack of retail in Ontario for a lot of his company's woes.
The media nicknamed the frenzy Canada's "green rush", as investors like Snoop Dogg and the former head of Toronto's police force clamoured to get a slice of the multi-billion-dollar-pie.
Black market still thriving
This business model has given Mr Rubin an interesting vantage point of how the market has unfolded.
Long lines and backlogs of online orders plagued consumers. Producers weren't sure what strains would be most popular where, and kinks in the distribution chain were still being ironed out.
This is especially true in Ontario, Canada's most populous province. Red tape and a cap on the number of cannabis retail outlets have made rollout slow. Retail licenses were awarded by lottery, and the province held the number of licenses at 24, to serve a population of 14.5m.
There were only five retail stores open in Toronto in 2019, and they were all concentrated in the downtown, which meant many people had to drive miles if they wanted to buy legal pot.
Still, you can also plant them outdoors all year round in an ideal climate. Outdoors they will benefit from the nutrients from nearby soil, as well as UV radiation, which enhances resin and potency.
We love an auto seed!
Male and female cannabis seeds
However, the company’s best feature is the high number of autoflowering cannabis seeds, including some favorite auto seed brands such as Amnesia Haze, Lambs Breath, NYC Diesel, Candy Cane and Revolver, and White Widow.
Of interest to growers, however, is that sativa plants take longer to grow and yield fewer flowers than indicas.
There are other sources, such as deep web shops, but they are far less reputable and safe, considering the lack of professionalism.